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Wednesday, April 30, 2014 6:00 PM to 8:00 PM
This course introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: SBDC
Tuesday, May 06, 2014 9:30 AM to 12:30 PM, 5 sessions ending Tuesday, May 20
This money savings series is a real value and includes the following 5 classes: Starting a Business Writing a Business Plan Marketing Your Business Business Legal Issues Financial Management
Fee: $ 169.00
Wednesday, May 14, 2014 6:00 PM to 8:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: Laura Holmes, FineLine Creative Inc.

Starting a Business

Monday, April 21, 2014 9:00 AM to 11:30 AM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Tuesday, April 22, 2014 9:00 AM to 11:00 AM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, April 23, 2014 8:30 AM to 12:30 PM
Have you been thinking about starting a business to make and sell that special sauce all your friends rave about? Or some other food product you think would sell in grocery stores? There are a lot of issues to consider in starting and growing a food manufacturing business. “Starting a Food Business” will cover topics such as what you can sell from your home kitchen, how a product gets developed for commercial sales, product pricing, product testing guidelines, food safety, labeling and packaging, dealing with brokers, distributors and retailers, and more. It is designed for “beginners” interested in selling small scale under Michigan’s Cottage Food Law as well as for existing small food companies that are ready to move to a commercial level. Every registered attendee will receive a copy of the 60 page book “Guide to Starting and Operating a Small Business” that provides information and tools to help you navigate startup, management, and operations. There is no fee for the “Starting a Food Business” seminar but advance and separate registration for each individual is required.
Speaker: SBDC Staff
Wednesday, April 23, 2014 9:00 AM to 11:30 AM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Betsy Evans MI-SBDC Small Business Consultant
Thursday, April 24, 2014 5:30 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, April 24, 2014 6:00 PM to 9:00 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Fee: $ 30.00
Wednesday, April 30, 2014 6:00 PM to 9:00 PM
Have you been thinking about starting a business to make and sell that special sauce all your friends rave about? Or some other food product you think would sell in grocery stores? There are a lot of issues to consider in starting and growing a food manufacturing business. “Starting a Food Business” will cover topics such as what you can sell from your home kitchen, how a product gets developed for commercial sales, product pricing, product testing guidelines, food safety, labeling and packaging, dealing with brokers, distributors and retailers, and more. It is designed for “beginners” interested in selling small scale under Michigan’s Cottage Food Law as well as for existing small food companies that are ready to move to a commercial level. Every registered attendee will receive a copy of the 60 page book “Guide to Starting and Operating a Small Business” that provides information and tools to help you navigate startup, management, and operations. There is no fee for the “Starting a Food Business” seminar but advance and separate registration for each individual is required.
Speaker: SBDC Staff
Wednesday, April 30, 2014 6:00 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, May 01, 2014 10:00 AM to 12:00 PM
Starting a Business: A workshop to help you an aspiring entrepreneur assess your ability to lead and manage a company, as well as to help you evaluate market and sales potential for your products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture. To attend, please pre-register.
Speaker: SBDC Staff
Thursday, May 01, 2014 6:00 PM to 8:30 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Certified Business Consultant and Grace A Dow Memorial Library Reference Librarian
Tuesday, May 06, 2014 9:30 AM to 12:30 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Fee: $ 30.00
Thursday, May 08, 2014 9:00 AM to 12:00 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Fee: $ 30.00
Monday, May 12, 2014 9:00 AM to 11:30 AM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Monday, May 12, 2014 12:00 PM to 1:00 PM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Tom Donaldson, Capital Region Director, SBDC
Tuesday, May 13, 2014 6:00 PM to 9:00 PM
Participants will learn the fundamentals of starting and owning a small business in Michigan and how to write a comprehensive business plan. Business plans are important to help you set goals, pinpoint resources needed to carry out your plan, and determine feasibility and profitability. This three-hour course will discuss each section of a business plan including: Executive Summary, Business Description, Marketing, Operations, Management, Sales, and Financials.
Speaker: SBDC consultant, Bob Jones
Fee: $ 35.00
Thursday, May 15, 2014 3:00 PM to 5:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDC and Fifth Third Bank

Business Plan

Thursday, April 24, 2014 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Monday, April 28, 2014 5:30 PM to 8:30 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Fee: $ 35.00
Thursday, May 01, 2014 6:00 PM to 9:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBDC online business plan tool.
Fee: $ 40.00
Thursday, May 08, 2014 9:30 AM to 12:30 PM
Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBDC online business plan tool.
Fee: $ 40.00
Tuesday, May 13, 2014 9:00 AM to 11:30 AM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, May 14, 2014 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBTDC Staff
Location: Online

Financial and Accounting

Tuesday, April 22, 2014 8:30 AM to 12:30 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Fiscal Fitness will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Fee: $ 25.00
Wednesday, April 23, 2014 8:00 AM to 4:30 PM
Join us for an EXPLORATION into Michigan's local investing movement with the new Michigan Invests Locally Exemption (MILE Act). Learn about the elements required to build a high quality local investment market and how businesses and investors can connect with this new legislation.
Fee: $ 50.00
Wednesday, April 23, 2014 6:00 PM to 7:30 PM
This seminar is directed to start up or existing small business owners who may be facing obstacles in accessing a small business loan through a commercial lender. Microloans can be a solution for those businesses needing a modest infusion of capital. Join us to find out how microloans can be a tool for you and your business in establishing credit worthiness. Learn how these financial instruments can benefit you and your business. Gain an understanding of the application and loan process for obtaining a microloan.
Speaker: Denise Peek from The Entrepreneur Institute of Mid-Michigan
Thursday, April 24, 2014 9:00 AM to 12:00 PM
At the SBA Meet the Lender, new entrepreneurs and existing small business owners will have an opportunity to meet with a variety of Southwest Michigan banks and credit unions to discuss their business plans and funding needs at one session. Spend 10-15 minutes with each lender to see if they are the right match for your business concept. Please come prepared to speak with lenders. This includes bringing copies of your current business plan and knowing your credit score. If you need assistance with business plan preparation or review, please contact the MI-SBDC at (269) 927-1064 ext. 1148.
Thursday, April 24, 2014 9:30 AM to 12:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.
Tuesday, April 29, 2014 1:00 PM to 4:30 PM
The purpose of Know Your Numbers: Five Keys to Using Financial Statements is to assist business owners to understand and use their financial information to change and grow their company. The ideal participant in Know Your Numbers: Five Keys to Using Financial Statements will have 2-3 years of financial history and either be pursuing financing or having challenges with cash flow. Who should attend: CEOs and owners of businesses with three or more years of financial history who want to have a better understanding of how to use their financial statements to make better business decisions. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use breakeven analysis to improve decision-making • Find the source of cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: MI-SBDC Staff
Fee: $ 25.00
Wednesday, April 30, 2014 1:00 PM to 3:00 PM
Many small businesses face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the MicroLoan Program. Discover the requirements and process necessary to apply and obtain a microloan.
Friday, May 09, 2014 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBDC Staff
Tuesday, May 13, 2014 8:30 AM to 12:30 PM
The purpose of Fiscal Fitness is to help business owners better understand and utilize their financial information to improve their company's performance. The ideal participant will have 2-3 years of financial history, be pursuing financing, perhaps experiencing challenges with cashflow, and/or positioning to sell/transition ownership of the company. Who should attend? Owners, CEOs, and/or CFOs Session will take place in Room 124
Speaker: MI-SBDC Tony Fox & Ross Miller
Fee: $ 25.00
Tuesday, May 13, 2014 9:00 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Know Your Numbers will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: SBTDC Staff
Fee: $ 25.00
Tuesday, May 13, 2014 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBTDC Staff
Location: Online
Wednesday, May 14, 2014 8:30 AM to 11:30 AM
The purpose of Know Your Numbers: Five Keys to Using Financial Statements is to assist business owners to understand and use their financial information to change and grow their company. The ideal participant in Know Your Numbers: Five Keys to Using Financial Statements will have 2-3 years of financial history and either be pursuing financing or having challenges with cash flow. Who should attend: CEOs and owners of businesses with three or more years of financial history who want to have a better understanding of how to use their financial statements to make better business decisions. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use breakeven analysis to improve decision-making • Find the source of cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: MI-SBDC Staff
Fee: $ 25.00
Wednesday, May 14, 2014 9:00 AM to 11:00 AM
Many small businesses face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the MicroLoan Program. Discover the requirements and process necessary to apply for and obtain a microloan.

Internet & Social Media

Thursday, April 24, 2014 11:30 AM to 12:30 PM
What should your website look like? Before you can answer this question you need to know what role the internet should play in building your business. This webinar will help you understand the role online presence has within your overall marketing strategy. Topics include: • Traditional versus electronic marketing tools • Determining marketing communication strategies • Reaching your target markets electronically • Website objectives • Website design • Website effectiveness
Location: Online

Legal

Wednesday, April 23, 2014 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Business Legal Issues is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: MI-SBTDC Staff
Location: Online
Tuesday, April 29, 2014 9:00 AM to 12:00 PM
Legal Basics for Small Business provides new and existing Michigan entrepreneurs an understanding of the key legal and financial considerations when starting and operating a business in Michigan. The program addresses how to select the best legal entity for your business, how to protect your business interests when dealing with customers, suppliers or independent contractors and important information and guidelines for establishing short and long term succession plans for your business.
Speaker: John Carter, Esq. Witzke Berry Carter & Wander PLLC
Fee: $ 20.00
Thursday, May 15, 2014 9:30 AM to 12:30 PM
The course provides an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: Staff
Fee: $ 40.00

Managing a Business

Monday, April 21, 2014 9:00 AM to 11:00 AM
The Michigan Women’s Business Council invites women business owners to learn what it means to be certified as a Women’s Business Enterprise. If you have a product or service that you would like to market to American corporations, here is your chance to explore certification. In the seminar, attendees will learn: What is involved in the certification process How to complete the application package How to become part of a national database of certified women business enterprises If you will benefit from being certified Other resources available for small business The Michigan Women’s Business Council is the Michigan certifying partner of the Women’s Business Enterprise National Council (WBENC), a national, certifying body recognized by major American corporations. The Michigan Women’s Business Council is a program of the Center for Empowerment and Economic Development (CEED), an SBA Women’s Business Center. For more information or to register and pay for the session, please call CEED at (734) 677-1400.
Speaker: CEED - Pamela T. Smith, Certification Program Manager
Fee: $ 25.00
Monday, May 05, 2014 11:30 AM to 1:00 PM
You’ve made all of your initial start-up decisions, hired some good employees, fine-tuned initial operations, and are enjoying some well-deserved growth. Your initial strategies, systems and processes seem to be working “just fine,” but the day-to-day operations and related issues arising from growth seem to be consuming more and more of your time and that of your key employees. During this phase of a company’s life-cycle some organizations fall into the trap of perpetuating growth for growth’s sake, spending more and more time on on-going operational issues and being less and less thoughtful or purposeful about strategy, innovation, maximizing human, intellectual and financial resources and participating in forward-thinking activities. Join us and presenter Jason Warren for a box lunch workshop to discuss why that happens, what it looks like and what it can mean for an organization. During the presentation, Jason will also share some tools or strategies that you might find helpful in making important decisions during this crucial phase of your business’s life cycle. Throughout the presentation Jason will use real-world examples and will share strategies that have worked for other companies that are still going strong today.
Speaker: About our presenter: Jason Warren was raised on a 5th generation cherry farm on Old Mission Peninsula. He began his career as a partner in a CPA firm guiding hundreds of small business owners through the ups and downs of business ownership. He later served as the CFO, Director of Human Resources and Head of Procurement for Shoreline Fruit and worked with a senior management group to guide the Company through a period of tremendous growth and expansion. Currently, Jason serves as COO for Delta Industrial Valves; a manufacturing company based out of Niles, MI and is the managing partner of a $10 million private investment company holding real estate and business investments mostly in the Grand Traverse area.
Fee: $ 20.00

Marketing and Sales

Thursday, April 24, 2014 6:00 PM to 8:30 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers - creating and keeping them.
Speaker: Laurie Lonsdorf, Senior Business Consultant
Tuesday, May 06, 2014 1:00 PM to 3:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: Rob McCarty, The Image Shoppe
Wednesday, May 07, 2014 9:00 AM to 12:00 PM
• Are you thinking of starting your own business and want to research your business idea? • Are you a business owner who wants to benchmark your profit margin and other measures against similar size businesses in your industry? • Do you want to know about market trends and opportunities to grow your sales? • Are you looking for new customers or to diversify your market base? Takeaways: • Find your ideal customers • Find new customers • Find your competitors • Perform competitive analysis • Identify new site locations • Target direct mail campaigns • Reveal untapped markets • Expand into appropriate new markets
Speaker: Oakland County Business Center, Oakland County Research Department and an Oakland County Public Library
Wednesday, May 07, 2014 7:00 PM to 8:30 PM
Learn how to research your market, customers, and competitors in this series on market research. What is market research and why is it necessary? We will cover the basics of market research, including a demonstration of how to prepare a market profile.
Friday, May 09, 2014 9:00 AM to 12:00 PM
This workshop is designed to help business owners who are struggling with their existing social media efforts or for those who want to start an effective social media campaign from scratch. Focus will be on understanding the needs of your specific target audience. We will discuss methods for developing passionate followers, and provide tips for converting those followers into increased sales.
Speaker: SBDC Staff & Guest Speakers
Location: Online
Tuesday, May 13, 2014 9:30 AM to 12:30 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Fee: $ 40.00
Wednesday, May 14, 2014 9:30 AM to 12:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers - creating and keeping them.
Speaker: Laurie Lonsdorf, Senior Business Consultant
Wednesday, May 14, 2014 7:00 PM to 8:30 PM
Learn how to research your market, customers, and competitors in this series on market research. Learn how to use the Business Decision database to find customer demographics and how to prepare a customer profile.
Thursday, May 15, 2014 9:30 AM to 12:00 PM
• Are you thinking of starting your own business and want to research your business idea? • Do you want to know about market trends and opportunities to grow your sales? • Are you looking for new customers or to diversify your market base? Takeaways: • Find your ideal customers • Find new customers • Find your competitors • Perform competitive analysis • Identify new site locations • Target direct mail campaigns • Reveal untapped markets • Expand into appropriate new markets
Speaker: A business counselor.
Thursday, May 15, 2014 10:00 AM to 12:00 PM
Learn the differences between the most popular social media platforms and how they affect our business marketing efforts. In this seminar, we will cover demographics, popularity and time involved with making each social platform a success. By choosing the right social media for your industry, you are able to save time and resources while becoming successful. Who should attend: Business owners with little or no experience using any social media platform for business. This is a lecture-seminar only and doesn’t allow for hands-on practice.
Speaker: Candy Jones-Guerin, Owner, Web World Advantage
Fee: $ 10.00
Thursday, May 15, 2014 1:00 PM to 3:00 PM
It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendation and interact with the brands they like. But too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates. This course is designed to give small businesses some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read our messages and how to get more action, or reaction to your messages and offers. We will discuss what it means to run a campaign and tactics for measuring success. Participants will leave full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. We will touch on using images for higher impact and even cover the importance of mobile-friendly content for higher engagement. This class is for beginners and smaller organizations needing to accomplish more in less time and with a small budget. This is a lecture only seminar and doesn’t allow for hands-on practice.
Speaker: Candy Jones-Guerin, Owner, WebWorld Advantage
Fee: $ 10.00

Venture Plan Online

Wednesday, May 07, 2014 11:30 AM to 12:30 PM, 8 sessions ending Wednesday, June 25
Venture Plan Online is an eight-week business plan training program. From the initial steps of clarifying your goals and business concept to setting up your marketing and financial plans, this online workshop-based course guides you through the business planning process. If you are starting a business or already running one, Venture Plan can help you shape your company for growth. Online access to small business experts, business planning software, and a pipeline of resources are key to this unique online learning opportunity. Fee includes Palo Alto LivePlan software, access to a MI-SBDC business consultant, online resources through Palo Alto and webinar access. An Online Orientation will be held on the Monday before each start date. For questions please email sbdc@gvsu.edu. All registrations must be received one week prior to the start date of the course. NOTE: NO REFUNDS WILL BE PROCESSED 7 DAYS PRIOR TO PROGRAM START DATE.
Speaker: Cathy Kaiser
Location: Online
Fee: $ 149.00