Market Diversification Readiness (Series 1 of 5)

Does your company understand its strengths and use those to create a unified vision for management and employees? Learn how to create a strong foundation on which to diversify your company’s product and market portfolio. This workshop will guide you in understanding the current environment of your company, assessing external factors, seizing SWOT analysis opportunities, and exploring effective sales and marketing practices, financials and other metrics. The foundation work in this session would be used as a framework for determining the organization’s future strategies.

7:30-8:00 Continential Breakfast and sign-in
8:00-11:00 Hands-on workshop

Pre-registration and payment is required. Register on-line at www.misbtdc.org/region11. Please call 269.387.6004 with questions.
Location: Western Michigan University-Haworth College of Business, Schneider Hall. Conf. Room 3150. Park in Fetzer Center Lot 72F.

Speaker(s): Kathleen Hoyle, Vice President Business Development, Blue Strategies Group

Co-Sponsor(s): MMTC

Fee: $ 100.00

Location