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For a detailed description of what the MI-SBTDC training events offer, please refer to the Guide to the MI-SBTDC Training Events


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Business Start-up

Friday, March 12, 2010 1:00 PM to 4:00 PM
You have a passion … a hidden talent. Do you know what it takes to turn that skill into a successful business? This seminar is designed for individuals who are considering self-employment, or are at the beginning stages of starting a business. You will be introduced to the key characteristics of successful business ownership, and what it takes to start and run a thriving business. Plus, you will be provided with available resources to help launch new ventures in Michigan. Get focused, motivated and ready to go! Who should attend this seminar? Entrepreneurs, business owners, innovators, and ‘closet’ business owners.
Speaker: MI-SBTDC Business Consultant
Monday, March 15, 2010 9:00 AM to 11:00 AM
Designed for persons thinking of starting a business or in or early stages of startup, the "Starting a Business Orientation" workshop is the first step for many in MI-SBTDC assistance, which may be followed by additional training or no-cost one-on-one counseling. Course content: Readiness to be in business, market research and making sure there is market potential for your product or service, detail on the steps and process of starting a business, and will provide information and tools to start writing a business plan.
Speaker: Reg 6 MI-SBTDC Staff
Monday, March 15, 2010 6:00 PM to 9:00 PM
Eighth Week - Administrative Basics - Mentors
Speaker: various
Monday, March 15, 2010 6:30 PM to 8:00 PM
The Chelsea District Library will be creating a "living library" of people with unique knowledge on various business topics including: finance, human resources, law, marketing along with experienced business counselors. Each will introduce themselves and their areas of expertise and attendees will have the opportunity to "check out" these experts for a short one-on-one consultation. This is an opportunity to have your questions answered by skilled professionals in any area. Please contact Sara Wedell at the Chelsea Library (734) 475-8732 to pre-register as space is limited for this free event.
Speaker: MI-SBTDC Business Counselors
Tuesday, March 16, 2010 9:00 AM to 1:00 PM
This is part 1 of our Entrepreneurial Series: Business Start-up 1-2-3/ Designed for individuals who want to increase their chances for successful self-employment, or business launch, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Tuesday, March 16, 2010 2:00 PM to 4:30 PM
This is part 2 of our Entrepreneurial Series: Business Start-up 1-2-3/ This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers - creating and keeping them.
Speaker: Gordon Ferguson, Senior Business Consultant
Tuesday, March 16, 2010 6:00 PM to 8:00 PM
This is part 3 of our Entrepreneurial Series: Business Start-up 1-2-3/ This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: James Duby, Attorney at Law
Wednesday, March 17, 2010 2:00 PM to 6:00 PM
You have a great recipe, now what? Mrs. Field’s started in her kitchen, can you? Discover the logistics of catering to homes and businesses, how and where to sell your products and how to use the Internet to increase sales. Samples of effective marketing strategies, from free tastings to color brochures, will be shared. Insurance is a main ingredient, and knowing your local Health Department guidelines is essential. Would you benefit from participation in a local food incubator? Professional food associations provide great recipes for success.
Speaker: MI-SBTDC Certified Business Consultant
Wednesday, March 17, 2010 6:00 PM to 8:00 PM
THIS CLASS IS FULL...PLEASE DO NOT REGISTER. THE NEXT STARTING A BUSINESS CLASS WILL BE HELD ON APRIL 21, FROM 6-8 PM AT THE PORTAGE DISTRICT LIBRARY. Fundamentals of Starting a Business – Cost: Free Dates: February 24 (Wed 6-8 PM) @ PDL Learn the steps to starting your own business. This two-hour workshop, taught by a MI-SBTDC Business Consultant, answers basic questions regarding starting a business and writing a business plan. Issues covered include financing, legal structure, taxes, and government regulations. A business start-up guide, including a complete checklist for starting a business, is included.
Thursday, March 18, 2010 9:00 AM to 11:00 AM
Designed for persons thinking of starting a business or in or early stages of startup, the "Fundamentals of Starting a Business" workshop is the first step for many in MI-SBTDC assistance, which may be followed by additional training or no-cost one-on-one counseling. Course content: Readiness to be in business, market research and making sure there is market potential for your product or service, detail on the steps and process of starting a business, and will provide information and tools to start writing a business plan.
Speaker: Region 6 MI-SBTDC Staff
Thursday, March 18, 2010 3:00 PM to 5:00 PM
Explore business start-up issues and receive assistance during this orientation session focused on general start-up questions, the importance of good credit, and obtaining financing for your small business. There is no cost for this workshop.
Speaker: SBTDC and Fifth Third Bank
Thursday, March 18, 2010 6:00 PM to 8:30 PM
You have a passion … a hidden talent. Do you know what it takes to turn that skill into a successful business? This seminar is designed for individuals who are considering self-employment, or are at the beginning stages of starting a business. You will be introduced to the key characteristics of successful business ownership, and what it takes to start and run a thriving business. Plus, you will be provided with available resources to help launch new ventures in Michigan. Get focused, motivated and ready to go! Who should attend this seminar? Entrepreneurs, business owners, innovators, and ‘closet’ business owners.
Speaker: MI-SBTDC Business Consultant; Hoyt Library Librarian Representative
Wednesday, March 24, 2010 1:00 PM to 4:00 PM
You have a passion … a hidden talent. Do you know what it takes to turn that skill into a successful business? This seminar is designed for individuals who are considering self-employment, or are at the beginning stages of starting a business. You will be introduced to the key characteristics of successful business ownership, and what it takes to start and run a thriving business. Plus, you will be provided with available resources to help launch new ventures in Michigan. Get focused, motivated and ready to go! Who should attend this seminar? Entrepreneurs, business owners, innovators, and ‘closet’ business owners.
Speaker: MI-SBTDC Business Consultant; Alice & Jack Wirt Public Library Representative
Wednesday, March 24, 2010 6:00 PM to 9:00 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Jan Davies McDermott
Wednesday, March 24, 2010 6:00 PM to 9:00 PM
Are you an experienced professional with valuable-defined skill sets, looking for a new career avenue? Think about taking your expertise and becoming an independent consultant, a contractor, or a service provider. Explore the steps to form your business (LLC or other), market yourself and your services, create an action-oriented business plan, and define your client engagement. Take away from your experience, a 1-2 page action-business plan to help you start, build and sustain a successful service-oriented business.
Speaker: Meri Dembrow
Wednesday, March 24, 2010 6:30 PM to 8:00 PM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Gordon Ferguson
Thursday, March 25, 2010 6:00 PM to 9:00 PM
Statistics show that one of the leading causes of business failure is poor management and lack of planning. Those who spend six months or more planning their business will significantly increase their success rate. Creating a business plan helps you set goals, determine the resources needed to carry out your plan, and foresee problems. A comprehensive business plan will determine if your business product, service or idea is feasible. This three-hour course will discuss each section of a business plan: Company overview, Operations, Marketing, Sales, Financials and Executive Summary.
Thursday, April 01, 2010 5:00 PM to 7:00 PM
Designed for persons thinking of starting a business or in or early stages of startup, the "Fundamentals of Starting a Business" workshop is the first step for many in MI-SBTDC assistance, which may be followed by additional training or no-cost one-on-one counseling. Course content: Readiness to be in business, market research and making sure there is market potential for your product or service, detail on the steps and process of starting a business, and will provide information and tools to start writing a business plan.
Speaker: Region 6 MI-SBTDC Staff
Wednesday, April 07, 2010 9:00 AM to 12:00 PM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Susan Bates, Business Counselor
Wednesday, April 07, 2010 9:30 AM to 12:30 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Jan Davies McDermott
Thursday, April 08, 2010 6:00 PM to 8:30 PM
You have a passion … a hidden talent. Do you know what it takes to turn that skill into a successful business? This seminar is designed for individuals who are considering self-employment, or are at the beginning stages of starting a business. You will be introduced to the key characteristics of successful business ownership, and what it takes to start and run a thriving business. Plus, you will be provided with available resources to help launch new ventures in Michigan. Get focused, motivated and ready to go! Who should attend this seminar? Entrepreneurs, business owners, innovators, and ‘closet’ business owners.
Speaker: MI-SBTDC Business Consultant; Grace A Dow Memorial Library Librarian Representative

Business Plan

Saturday, March 13, 2010 8:30 AM to 11:30 AM
Designed for individuals who want to increase their chances for successful self-employment or business launch, this workshop covers business planning in detail. The key componenets you will learn include specifics of marketing, finance, legal, regulatory issues, operations, information-based planning and management. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course materials. CONTACT MONROE COUNTY COMMUNITY COLLEGE FOR REGISTRATION DETAILS. 734-242-7300
Speaker: Tim Lake
Wednesday, March 17, 2010 9:30 AM to 12:30 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: Jan Davies McDermott
Thursday, March 18, 2010 9:00 AM to 12:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: SBTDC Staff
Thursday, March 18, 2010 9:00 AM to 12:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: MI-SBTDC Certified Business Consultant
Tuesday, March 23, 2010 9:00 AM to 12:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: MI-SBTDC Certified Business Consultant
Wednesday, March 24, 2010 9:00 AM to 12:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: MI-SBTDC Certified Business Consultant
Monday, March 29, 2010 9:00 AM to 12:00 PM
Designed for those who want to increase the chances for business success, this seminar covers business planning in detail including steps for creating a business plan draft. Kettering University Campus Center, Room 5-200.
Speaker: Region 6 MI-SBTDC Staff
Tuesday, April 06, 2010 9:00 AM to 12:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: MI-SBTDC Certified Business Consultant

E-Commerce

Thursday, March 18, 2010 7:00 PM to 8:30 PM
The Internet is now part of everyday life and more people each year buy on the net. Find out what it takes to market your business in cyberspace.
Thursday, March 25, 2010 8:30 AM to 10:30 AM
The basics of online selling are covered in this course, including the purpose and goals of a website, understanding online shopping behavior, and key considerations for optimizing online operations. Website development options, operating costs, policies and procedures, and search engines are key components. There will also be discussion about the economics of Google Adwords (keyword advertising) and the pros and cons of social media (Facebook, Twitter, et al). This course is not meant to demonstrate how to build a website, but rather as a guide to the decisions that will ensure a productive online selling vehicle for small business owners.
Speaker: Presented by Stephen Antisdel, co-founder and managing partner of Precept Partners, LLC, a Michigan-based internet technology consultancy offering comprehensive website analysis, design, development and online marketing services since 2003. His experience spans over 20 years of hands-on leadership growing companies in multiple industries at the tumultuous intersection of business and internet technologies.
Tuesday, March 30, 2010 9:00 AM to 12:00 PM
Learn the basics of how to sell on the internet. Course is for existing business owners who would like to start selling online as well as for entrepreneurs planning to start a new web-based business. Topics to be discussed include hardware & software requirements, web hosting, domain names, accepting credit card payments, search engines, plus tips on web design and navigation. In addition, there will be discussion of legal, copyright, and privacy issues as well as operational issues like shipping and customer service. You will leave class with a check list of what is required to launch your web site and a list of resources to help you through the process. To register call 517-483-9853.
Speaker: Tom Donaldson, Regional Director
Thursday, April 08, 2010 1:00 PM to 5:00 PM
Speaker: Scott Gillispie, SellingU

Finance

Thursday, March 18, 2010 9:30 AM to 12:30 PM
If you are serious about seeking financing for your business, you owe it to yourself to attend a Financing Roundtable presented by TEAM SBA. TEAM SBA consists of a preferred SBA lender, a business consultant, SBA economic development staff, and business owners like you. We'll debunk the myths and demystify the process of bank financing - in plain English. You will learn how your loan application will be analyzed, what underwriting criteria is used, and how banking regulations affect the decision. We will answer your questions based upon your business model. Over the last seven years, TEAM SBA has helped hundreds of entrepreneurs gain a better understanding of the financing process. In order to help you, we require you to have good credit, a solid business idea and some money to invest in your business. Please note: The SBA does not provide loan guarantees to real estate investment firms and this type of financing is not discussed at the roundtables. Locally sponsored by the U.S. Small Business Administration and the Michigan Small Business & Technology Development Center.
Speaker: Cathy Gase, SBA; Nancy Grose, SBA
Wednesday, March 31, 2010 9:30 AM to 12:30 PM
As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit & loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples.
Speaker: Meri Dembrow
Wednesday, April 07, 2010 1:00 PM to 4:00 PM
Excellent in-depth SBA course for new/exisiting business owners and business professionals. This course is only offered twice a year and is highly recommended by the MI-SBTDC. Learn how to successfully navigate through the bank financing process. This financial course covers how loan applications are analyzed, what bankers require for approval and how banking regulations affect decisions. This informative commercial lending class gives attendees critical information to determine if they are candiates for a business/commercial/SBA loan.

Legal

Tuesday, March 16, 2010 9:30 AM to 12:30 PM
The course provides an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: John Carter, Esq.
Wednesday, March 24, 2010 9:00 AM to 12:00 PM
This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: John Carter, Esq. and Lori K. Bianco, CPA

Managing a Business

Tuesday, March 30, 2010 8:00 AM to 12:00 PM, 2 sessions ending Thursday, April 01
In today's tough economic climate, leaders of small manufacturers are experiencing many first time challenges. This workshop is offered by the MI-SBTDC Manufacturing Assistance Team to give you strategies that turnaround specialists use to "right the ship". The executive leader for this workshop is Jim Bitterle, Managing Partner for EDSI Consulting, based in Dearborn Michigan. Jim has 11 years of P&L experience managing in multi-national manufacturing businesses. As an executive, Jim has turned around both domestic and international manufacturing businesses. This workshop is offered to SE Michigan small manufacturers that are currently experience downsizing and financial pressures. All registrations will be confirmed by a call from the MI-SBTDC. Questions? Call Richard King or Paul Nucci at 734-487-0355
Friday, April 09, 2010 8:00 AM to 12:00 PM
The day-to-day responsibilities of running your own business leaves little time to focus on long-term visions, goals and strategies. Find time in your schedule to spend it with Listening to your Business, a half-day workshop from FastTrac®. Created for entrepreneurs just like you, Listening to Your Business makes the most of the knowledge you have about your business and the limited time you have to make it better. Become Your Own Business Consultant No one knows your business better than you. Listening to Your Business gives you the tools you need to take a closer look at where your business is today, what you want it to look like in three years, and the steps to get there. Listening to Your Business provides you with the opportunity to: Examine your business today, including its strengths, weaknesses, and opportunities. Visualize your business three years from now. Formulate an internal planning process to establish interim goals and strategies. Identify resources to assist you in reaching your business goals. Examine and respond to challenges and transitions. Hands-On Learning In Listening to Your Business, you learn by doing. Workshop leaders are experienced entrepreneurs and talented facilitators. They guide you through a process of reflection, vision, and planning. They also help you put your plan in motion right away. Leave Listening to Your Business motivated and confident about the future of your business. Know your three-year vision and take steps to achieve your personal and professional goals. Invest in Yourself Whether you've been in business for twenty years or one year, Listening to Your Business can align your vision for your business with the steps to get you there. Your business is worth the investment.
Speaker: SBTDC Staff

Business Accounting and Budget

Thursday, March 11, 2010 8:30 AM to 4:00 PM
Advanced QuickBooks- Cost: $145 Date: March 11th from 8:30am – 4:00pm (30 minutes for lunch) Instructor-led, hands-on certified QuickBooks course. Each participant will have their own computer and QuickBooks guide (guide is the attendees to keep). Class size is limited to nine people to ensure a one-on-one learning environment. Participants will learn how to customize forms using QuickBooks accounts; create reports and graphs; pay and track sales tax; and much more. Course presenters are CPA’s/Certified QuickBooks instructors and experts using the program. Registration and Payment: Contact the PDTC at 269-492-1460 or email at careertraining@pdtc.biz. Payment by credit card or check due prior to class starting date. Class held at the PTDC on 808 S. Westnedge just south of Vine Street next to Bagel Beanery. Sponsored by the MI-SBTDC Region 11.
Monday, March 22, 2010 6:00 PM to 9:00 PM
This finance course for beginners covers the basics of financial management and how to understand and analyze financial statements. Learn how financial statements can help you manage your business. Class outline will cover in detail debits/credits, gross margin, comparative and vertical analysis, Profit and Loss Statements, Cash Flow Statements, Balance Sheets and Break-even Analysis.
Wednesday, March 24, 2010 8:00 AM to 12:30 PM
This workshop provides the business owner an in-depth look at the essentials of using financial information to make effective decisions about improving the performance of their business. Normally priced at $50 per person, Fiscal Fitness is being presented at a disconted cost of $25 per participant through Fifth Third's sponsorship.

Cash Flow Management

Thursday, March 25, 2010 9:00 AM to 11:30 AM
This introduction to small business financial management provides an overview of accurate recordkeeping, report interpretation and utilization, and management of the variety of tools provided in this system. QuickBooks® Essentials I covers: • Basic accounting terminology • New company file setup • Customizing forms and letters • Working with bank accounts
Speaker: Stacey Kildal - Kildal Services, LLC

Technology

Wednesday, March 31, 2010 6:30 PM to 9:00 PM
Interested in learning how to be part of the emerging social media technology and using digital influence to the best advantage of your business? Join us and learn about integrating various Internet communication platforms to fuel connectivity, as well as digitally linking your business with a growing customer base. This free seminar offers an interactive presentation with guest speakers and panelists well versed in marketing strategy. Learn tips from the pro's in the usage of social media as a powerful and effective marketing tool. Also explore the advantages of a local networking group as a means of connecting with other small business owners and entrepreneurs in the area. Speakers & Panelists: - Julielyn Gibbons, i3 Strategies; - Kate Tykocki, Capital Area Michigan Works; - Gordon Ferguson, SBTDC; - Betsy Weber, Techsmith

Marketing and Sales

Friday, March 12, 2010 8:00 AM to 5:00 PM
Discover a proven nine-step, team-sales approach to closing deals five to twenty times larger than your company’s current average! The course teaches companies to use existing resources to better service large accounts. Recommended for established businesses with 5 or more employees and revenues in excess of $400,000, the course objectives include: - Develop a replicable process for sales - Identify ideal criteria and determine targets - Hone a consistent message to larger market - Recruit and train a team - Get in the door and understand the buyers - Develop winning proposals - Master team face to face presentations - Extend your reach and power with allies
Speaker: Jan McDermott
Monday, March 15, 2010 6:30 PM to 8:30 PM
Develop key marketing concepts and tools that will help your small business. This course outlines the key elements of product, price, placement, promotion, sales, positioning and research. Learn how to designate your target market, create a brand, prepare a competitive and SWOT analysis and how to determine your businesses positioning strategy. Pre-registration and payment via charge card is required. To Register: www.misbtdc.org/region11. Please call 269.387.6004 with questions. $25 for chamber members / $30 for non-chamber members.
Tuesday, March 16, 2010 7:30 AM to 11:00 AM
Does your company have a value proposition that is dramatically different than the competition? Discover where your company is positioned in the marketplace and explore new market space for developing a leadership position. This workshop will help you differentiate your product and service offerings from your competition by offering value propositions within the areas of pricing, distribution, promotional, or product strategies that align with your strategic vision and mission to effectively compete in a global environment. 7:30-8:00 Continential Breakfast and sign-in 8:00-11:00 Hands-on workshop Pre-registration and payment is required. Register on-line at www.misbtdc.org/region11. Please call 269.387.6004 with questions. Location: Western Michigan University-Haworth College of Business, Schneider Hall. Conf. Room 3150. Park in Fetzer Center Lot 72F.
Speaker: Kathleen Hoyle, Vice President Business Development, Blue Strategies Group
Wednesday, March 17, 2010 9:00 AM to 12:00 PM
You're up and running, right? And still busting your butt, but not getting the results you want? You're asking yourself, "Is this it? What am I missing? Learn the secrets and skills that will give you a tremendous competitive edge and dramatically improve your income! Agenda: ► Learn how to give an effective 60 second elevator pitch ► Learn valuable networking tips and how to network effectively and ► Get invited in!
Speaker: Denise Roberts, Sales Partners-Troy
Thursday, March 18, 2010 6:00 PM to 9:00 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: Lola Are
Tuesday, March 23, 2010 7:30 AM to 11:00 AM
Does your company have trained and knowledgeable sales people? Learn sales management tools that can double or triple your sales results. This workshop will show you step-by-step how to track your opportunities through the sales process and forecast your future income. You’ll learn how to turn your prospects into customers and to know what steps you must take to close the deal. 7:30-8:00 Continential Breakfast and sign-in 8:00-11:00 Hands-on workshop Pre-registration and payment is required. Register on-line at www.misbtdc.org/region11. Please call 269.387.6004 with questions. Location: Western Michigan University-Haworth College of Business, Schneider Hall. Conf. Room 3150. Park in Fetzer Center Lot 72F.
Speaker: Bob Johnston, Vice President Business Development, Blue Strategies Group
Monday, March 29, 2010 6:00 PM to 8:30 PM
Learn how to consistently deliver excellent customer service. Tips, techniques, and examples from those who increase their bottom line by making the customer feel appreciated, thereby building repeat business and loyal customers. This is the communications age, but often too many communications leave the recipient making assumptions that lead to poor productivity, low morale, and worse. Be clear, concise, and consistent in your message to internal and external customers of your business through proper and effective use of meetings, letters, memos, faxes, e-mails plus other activities and documents in communicating your business.
Speaker: MI-SBTDC Certified Business Consultant
Tuesday, March 30, 2010 7:30 AM to 11:00 AM
Does your company have unique products and services that customers demand? By understanding your core competency, you can create products, services, processes, or new business models that customers want. This workshop will cover innovation methodologies including the development of a process that involves the entire cycle of idea development from planning and idea generation to launch and how to deal effectively with commodity products/services that are in the later maturity phases of the lifecycle to develop a dynamic new pipeline. 7:30-8:00 Continential Breakfast and sign-in 8:00-11:00 Hands-on workshop Pre-registration and payment is required. Register on-line at www.misbtdc.org/region11. Please call 269.387.6004 with questions. Location: Western Michigan University-Haworth College of Business, Schneider Hall. Conf. Room 3150. Park in Fetzer Center Lot 72F.
Speaker: Kathleen Hoyle, Vice President Business Development, Blue Strategies Group
Tuesday, March 30, 2010 11:30 AM to 1:00 PM
Using the internet effectively is a critical piece of many small businesses' marketing strategies. Learn about pay-per-click campaigns, search engine optimization, social media, blogs, podcasts and more in this information-packed session. Cut through the hype and learn which of these tools can help you grow your business.
Wednesday, March 31, 2010 9:00 AM to 12:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools, including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the customers of the business -- creating and keeping them.
Speaker: Robert Madigan, Business Counselor
Thursday, April 08, 2010 9:00 AM to 12:00 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: SBTDC Staff

Government Contracting

Wednesday, April 07, 2010 9:00 AM to 12:00 PM
The Michigan Small Business and Technology Development Center at Tech Town will host monthly 8(a) Business Development programs that help minority small businesses gain a foothold in government contracting. Upon enrollment in this program, firms receive information on finding contracts, proposal preparation, and contract administration. The monthly pre-qualification meetings will be held on the first Wednesday of each month from 9 am - noon at Tech Town.
Speaker: SBA Staff

Other

Thursday, March 18, 2010 6:00 PM to 8:00 PM
What is market research and why is it necessary? Join the Grand Rapids Public Library Business Librarian in going over the basics of market research, including a demonstration of how to prepare a market profile.
Speaker: Melissa Fox, Business Librarian, Grand Rapids Public Library
Wednesday, March 24, 2010 6:30 PM to 9:00 PM
Interested in starting your own agricultural-based business? Want to diversify your farm business by producing artisan products? Looking for resources for strengthening and expanding your small agricultural business? Come learn how it's done and what support is available. Speakers & Guests: - Dr. Chris Peterson, MSU Product Center; - Marilyn Thelen, MSU Extension; - Gordon Ferguson, SBTDC; - Jeff Smith, Technology & Innovation Ctr; - Sue Spagnuolo, Greenbush Farms/DOLCE Vita Goat Cheese
Thursday, March 25, 2010 6:00 PM to 8:00 PM
Learn how to use the Business Decision database to find customer demographics and how to prepare a customer profile.
Speaker: Melissa Fox, Business Librarian, Grand Rapids Public Library
Thursday, April 01, 2010 6:00 PM to 8:00 PM
Learn how to research your competitors using the Reference USA database and how to prepare a competitor profile.
Speaker: Melissa Fox, Business Librarian, Grand Rapids Public Library

Fiscal Fitness

Friday, March 12, 2010 8:00 AM to 12:00 PM
Fiscal Management Tools for the Non-financial Manager -- This workshop provides the business owner an in-depth look at the essentials of using financial information to make effective decisions about improving their business performance. Who should attend: CEOs of businesses with at least three years of financial history who want to have a better understanding of how financial statements can inform their business decisions. Topics include: Ways to improve your company's cash flow, how to use the balance sheet and income statement to diagnose business problems and opportunities, how breakeven analysis helps you make better pricing and investment decisions, how to ensure you have enough working capital to support growth, and how to keep your banker on your side.

FastTrac

Friday, March 12, 2010 10:00 AM to 12:00 PM
This two hour, no-cost orientation session is offered to prepare students for the 9-week FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Kris McArdle / Christine Greve
Friday, March 12, 2010 2:00 PM to 4:00 PM
This two hour, no-cost orientation session is offered to prepare students for the 9-week FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Christine Greve / Kris McArdle
Wednesday, March 17, 2010 9:00 AM to 11:00 AM
FastTrac® New Venture (TM) ORIENTATION is a 2-hour seminar that will provide an overview of the course content and personal commitment necessary to participate in the licensed training, FastTrac® New Venture (TM). This orientation is one of two pre-requisites for participation in the 10 module course that will meet one day each week for seven weeks providing essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation. PRE-REQUISITES to participating in FastTrac® New Venture (TM). 1) Attend a FastTrac New Venture Orientation session. 2) Attend one of SBTDC’s “Fundamentals of Starting a Business” or "Fundamentals of Writing a Business Plan" seminars Schedules and online registration for both of these trainings/events are listed in the SBTDC Events calendar at www.misbtdc.org. FastTrac® New Venture (TM) was written by entrepreneurs for entrepreneurs. It is designed to help you: Objectively evaluate your concept and plans for moving forward; begin building an infrastructure for your business operations and processes; understand how to access the human, financial and business resources; and build an actionable business plan. Currently scheduled sesssions of FastTrac® New Venture (TM) in Region 6: May 4 through June 15, 2010 September 21 through November 2, 2010
Speaker: Kaufman Foundation Certified FastTrac Facilitators
Wednesday, March 17, 2010 5:30 PM to 8:30 PM
This no-cost orientation session is offered to prepare students for the upcoming full FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Certified MISBTDC Consultant
Thursday, March 18, 2010 9:00 AM to 12:00 PM, 8 sessions ending Thursday, May 13
FastTrac® New Venture™ is a practical, hands-on business development program designed to help entrepreneurs hone the skills needed to create, manage, and grow a successful business. FastTrac® New Venture™ participants don't just learn about business, they live it. They work on their own business ideas or ventures throughout the program--moving their ventures to reality or new levels of growth. FastTrac® is one of America's leading entrepreneurial training programs and remains on the cutting edge by providing programs that are written by entrepreneurs, facilitated by entrepreneurs, for entrepreneurs. TO RESERVE YOUR SEAT IN FastTrac®, YOU MUST PAY THE $100 FEE BY CREDIT CARD. IF YOU REGISTER WITHOUT CHARGING, YOU ARE NOT ENROLLED IN THE WORKSHOP. THE CHARGE CAN BE REVERSED IF YOU DECIDE NOT TO PARTICIPATE IN FastTrac® AND REQUEST A REFUND BY CALLING 269.387.6004 ON OR BEFORE 3/17/10. (ONCE THE WORKSHIP BEGINS ON 3/18/10, THE FEE BECOMES NON-REFUNDABLE). PROGRAM ELIGIBILITY: To participate in FastTrac® New Venture™ it is required that you complete two items prior to March 18: 1) Attend one MI-SBTDC Fundamentals of Starting a Business or Writing a Business Plan class. 2) Attend one FastTrac® New Venture™ Orientation Session on either February 25th or March 4th from 9-11 AM at Western Michigan University's Haworth College of Business, 3110 Schneider Hall.
Thursday, March 18, 2010 2:00 PM to 5:00 PM, 10 sessions ending Thursday, May 27
FastTrac NewVenture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac NewVenture offers essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation. FastTrac NewVenture provides the opportunity to objectively evaluate your concept and plans for moving forward, begin building an infrastructure for your business operations and processes, understand how to access the human, financial and business resources, and build an actionable business plan.
Friday, March 19, 2010 10:00 AM to 12:00 PM
This two hour, no-cost orientation session is offered to prepare students for the 9-week FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Christine Greve/ Kris McArdle
Friday, March 19, 2010 3:00 PM to 5:00 PM
This two hour, no-cost orientation session is offered to prepare students for the 9-week FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Christine Greve/ Kris McArdle
Wednesday, March 24, 2010 9:00 AM to 5:00 PM, 6 sessions ending Wednesday, April 28
Fast Trac* New Venture* is an intensive, 6-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. There's no substitute for experience. Nothing proves better than Fast Trac® a program facilitated by entrepreneurs who are not only knowledgeable but have a proven ability to connect with people. They create an environment that encourages you to interact with other entrepreneurs - gaining insight from their experiences and establishing relationships. Scholarships are available through NEI, Tech Town and the MEDC. Please register for the FastTrac MEDC Orientation on March 26th for more information. *Fast Trac and New Venture are trademarks
Speaker: Suboski and Company, MI-SBTDC Business Consultants
Wednesday, March 24, 2010 5:30 PM to 8:30 PM
This no-cost orientation session is offered to prepare students for the upcoming full FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: Certified MISBTDC Consultant
Friday, March 26, 2010 9:00 AM to 12:30 PM
An orientation session required to register for the Fast Trac® Courses in Washtenaw, Lenawee, Hillsdale, and Jackson Counties. This half day session will orient you to the Fast Trac® program and what commitment will be required of you as the entrepreneur. At this session you will spend time with an advisor who will help you select, and enroll in the Fast Trac® entrepreneurial program best suited for you and your business. This orientation session is required to enroll in any FastTrac program in Washtenaw, Hillsdale, Jackson and Lenawee Counties. There's no substitute for experience. Nothing proves better than Fast Trac® a program facilitated by entrepreneurs who are not only knowledgeable but have a proven ability to connect with people. They create an environment that encourages you to interact with other entrepreneurs - gaining insight from their experiences and establishing relationships.
Speaker: MI-SBTDC Business & Tech Counselors
Wednesday, March 31, 2010 5:30 PM to 8:30 PM
This no-cost orientation session is offered to prepare students for the upcoming full FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Tuesday, April 06, 2010 8:30 AM to 11:30 AM, 10 sessions ending Tuesday, June 08
FastTrac Growth Venture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for securing new business opportunites and growing your business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac® Growh Venture" offers essential business information to help you develop your entrepreneurial skills and grow your business on a strong foundation.
Speaker: MI-SBTDC
Tuesday, April 06, 2010 9:00 AM to 11:00 AM
FastTrac® New Venture (TM) ORIENTATION is a 2-hour seminar that will provide an overview of the course content and personal commitment necessary to participate in the licensed training, FastTrac® New Venture (TM). This orientation is one of two pre-requisites for participation in the 10 module course that will meet one day each week for seven weeks providing essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation. PRE-REQUISITES to participating in FastTrac® New Venture (TM). 1) Attend a FastTrac New Venture Orientation session. 2) Attend one of SBTDC’s “Fundamentals of Starting a Business” or "Fundamentals of Writing a Business Plan" seminars Schedules and online registration for both of these trainings/events are listed in the SBTDC Events calendar at www.misbtdc.org. FastTrac® New Venture (TM) was written by entrepreneurs for entrepreneurs. It is designed to help you: Objectively evaluate your concept and plans for moving forward; begin building an infrastructure for your business operations and processes; understand how to access the human, financial and business resources; and build an actionable business plan. Currently scheduled sesssions of FastTrac® New Venture (TM) in Region 8: April 13, 2010 through June 22, 2010.
Speaker: Kaufman Foundation Certified FastTrac Facilitators
Tuesday, April 06, 2010 6:00 PM to 9:00 PM, 10 sessions ending Tuesday, June 08
FastTrac New Venture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac® NewVenture" offers essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation.
Speaker: MI-SBTDC
Wednesday, April 07, 2010 5:30 PM to 8:30 PM
This no-cost orientation session is offered to prepare students for the upcoming full FastTrac NewVenture course. Attending one of these orientation sessions is mandatory for acceptance into the FastTrac NewVenture course.
Speaker: SBTDC certified consultant
Wednesday, April 07, 2010 5:30 PM to 9:30 PM, 5 sessions ending Wednesday, May 12
The right time, the right technology, and the right business foundation. Discover what you need to consider in starting, operating, funding, or growing a technology or life sciences-based business, in a forum that allows you to: Determine market opportunities and business strategies and pursue them successfully. Define your target customers. Develop a solid marketing plan. Learn to assess and build a top management team. Calculate the funding needed at each stage of your business and discover the best ways to access it. Learn the importance of protecting your intellectual property through licenses, patents, trademarks, and copyrights. Hone your elevator pitch and investor presentation.
Speaker: Kaufman Foundation Certified FastTrac Facilitators
Wednesday, April 07, 2010 6:00 PM to 9:00 PM, 10 sessions ending Wednesday, June 09
FastTrac New Venture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac® NewVenture" offers essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation.
Speaker: MI-SBTDC
Thursday, April 08, 2010 6:00 PM to 9:00 PM, 10 sessions ending Thursday, June 10
FastTrac New Venture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac® NewVenture" offers essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation.
Speaker: MI-SBTDC
Friday, April 09, 2010 1:00 PM to 5:00 PM, 10 sessions ending Friday, June 11
Fast Trac* New Venture* is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. There's no substitute for experience. Nothing proves better than Fast Trac® a program facilitated by entrepreneurs who are not only knowledgeable but have a proven ability to connect with people. They create an environment that encourages you to interact with other entrepreneurs - gaining insight from their experiences and establishing relationships. Scholarships are available through NEI, Tech Town and the MEDC. Please register for the FastTrac MEDC Orientation on March 26th for more information. *Fast Trac and New Venture are trademarks
Speaker: Suboski and Company, MI-SBTDC Business Consultants

SBIR/STTR/Federal R&D

Tuesday, March 16, 2010 9:00 AM to 12:00 PM
March 16, 2010 9:00 am - 12:00 pm cost $50.00/$100.00 non-Michigan BBCetc will conduct this half-day workshop covering the SBIR/STTR program basics, including: program purpose; eligibility; and sources of funding. The course is targeted to a broad audience that is still exploring the SBIR/STTR program. It is designed to provide enough information for attendees to determine if they would like to seriously pursue proposal development. WHO SHOULD ATTEND? Technology-based entrepreneurs and small companies seeking funding for R&D WHY ATTEND? To learn the basics about this $2.3 billion dollar federal funding program To determine if your company and opportunity are suitable and eligible for this source of non-dilutive funding TOPICS COVERED Overview of the federal SBIR/STTR program Federal agency sources of funding Eligibility for funding Tools to help you do your homework and strategic planning prior to proposal preparation
Speaker: Andy Jakimcius